For Immediate Release
ZEROED-IN RELEASES NEW IMPACT MEASUREMENT LIBRARY
BASED ON BERSIN & ASSOCIATES' RESEARCH
Impact Measurement Library™ answers the 'What should we measure?' question
frequently posed by HR and L&D managers
Baltimore, MD – September 24, 2008 – – Zeroed-In Technologies, developers of learning measurement dashboard solutions that work with popular learning management systems (LMS), today released the Impact Measurement Library™ to help organizations implement Bersin and Associates' new enterprise model of learning measurement. Most traditional learning measurement models ignore factors that are critical to a training organization’s success and exclude key operational measures important to senior executives and other stakeholders.
That's why, after five years of research, the advisory firm Bersin & Associates developed the Impact Measurement Framework®. The centerpiece of Josh Bersin's The Training Measurement Book, the framework highlights nine areas for measurement focus – satisfaction (reaction), learning, adoption, utility, efficiency, alignment, attainment of client objectives, individual performance, and organizational performance. The framework identifies key metrics in each of these areas that give organizations a true assessment of program effectiveness – and meaningful data to discuss with business unit and senior executives.
"Bersin & Associates' Impact Measurement Framework® has clarified for McAfee Learning how to deliver measurable results," says George Brennan, CLO of McAfee, Inc., the leading dedicated security technology company. "Now we have the specific measures and an automated tool, CLO Dashboard™, that gives us and our stakeholders on-demand visibility to the impact McAfee Learning enables."
Zeroed-In's Impact Measurement Library™ allows HR and L&D groups to quickly know what should be measured and immediately start using the measures to get better visibility to the impact they are having in their organizations. Each measure in the library can incorporate user-defined data dimensions, such as learner demographics, to more finely analyze and describe the measurement trends as displayed in CLO or LMS Dashboard™.
"The Impact Measurement Library™ will greatly help training and HR organizations quickly understand the most powerful ways to measure corporate learning and development," says Josh Bersin, author of The Training Measurement Book and president of Bersin & Associates.
The Impact Measurement Library™ can be adopted in whole or in part, as well as be customized with additional measures that are important to an organization's unique measurement goals. The library is available at no charge to annual license subscribers of Zeroed-In’s CLO and LMS Dashboard™ software applications.
"Now talent and learning leaders can quickly implement and track the measures that produce the greatest visibility to the business impact of their programs," Chris Moore, president of Zeroed-In Technologies says. "Bersin & Associates' Impact Measurement Framework® does much of the strategic thinking for them by addressing all aspects of learning's contribution."
Hundreds of learning managers and their stakeholders at NCR, Tyco, U.S. Defense Acquisition University, Cash America, Global Knowledge Network and other leading companies use Zeroed-In's dashboard to map and measure the health of their learning strategies, aligning learning goals, objectives, and key measures of success the strategies and goals of the business.
About Zeroed-In Technologies (LLC)
Zeroed-In Technologies provides software and services to help organizations visualize, measure, and execute effective learning and business strategies. Zeroed-In's dashboards are secure, multi-user web applications that can be hosted for clients or installed behind the client's firewall, and accessed from a standard browser. The dashboards automate the collection and presentation of critical learning measures from any LMS, LCMS, HR or business/financial system, including productivity tools like Microsoft's Excel and Access.
About Bersin & Associates
Bersin & Associates is the only research and advisory services firm focused solely on research in enterprise learning and talent management. Bersin & Associates' WhatWorks® research and research-based services are designed to deliver actionable direction and to help improve operational effectiveness and business impact. The research study, High-Impact Learning Measurement, and the recently published book, The Training Measurement Book, are examples of the company's comprehensive, business-based approach. For more information, go to www.bersin.com.
About The Training Measurement Book
Based on years of research with hundreds of organizations, The Training Measurement Book (Pfeiffer, 2008) provides an easy-to-follow, business-driven approach to the ever elusive concept of measuring learning impact. The book provides answers to why and how we should measure learning and describes the pros and cons of using ROI as a measure of impact. The book introduces The Impact Measurement Framework® and examines the nine measurement areas that comprise the model –– and details a seven-step training measurement process, identifying best practices, tips, and techniques that make measuring impact easy.
CLO Dashboard and LMS Dashboard are trademarks of Zeroed-In Technologies (LLC). All other technologies and brand names are used for information only and remain trademarks or registered trademarks of their respective companies.

